Tesco’s 2018 Christmas ad

This is Tesco’s Christmas ad for 2018, “However you do Christmas”, which is part of their theme, “Everyone’s Welcome”. The ad presents people celebrating Christmas in various ways, which is the point. This ad presents feelings as much as products—in some ways, more so, since the ad isn’t a parade of the products the stores sell. That’s a good thing.

Tesco’s is the UK’s largest supermarket chain, and one of the largest retailers in the world.

There are also two shorter versions of the ad at the moment, too. The first is a short version of the ad up top:



The second ad expands on some of the things in the original ad, with a lot of humour (for example a visual pun linking panettone and pantomime, the latter of which is common enough at Christmas):



I like these ads. They’re fun, humorous, a bit quirky, and Christmasy enough. That’s enough for me.