Macy’s 2018 Christmas ads

The ad above is for Macy’s, the USA’s largest department store chain by retail sales. Called “Space Station”, the ad sells feelings, like the best Christmas ads do, ending with the slogan, “Believe in the wonder of giving”. They’ve also posted a longer version:



The chain produced related ads using the same tag. First, “Believe in the wonder of giving – Christmas Miracle”:



The second ad is “Believe in the wonder of giving – Signature Scent”:



The two ads obviously promote the stuff the stores sell, however, they do so within the context of feelings. This is the best way to sell stuff at Christmas in my opinion, and seems to be rather rare this year.

All in all, these are good Christmas ads.