Sainsbury’s 2018 Christmas ad

The video above is Sainsbury’s 2018 Christmas ad, “The Big Night”. Sainsbury’s is the UK’s second-largest supermarket chain, behind Tesco. It’s a cute ad, and more traditionally “Christmasy” than most of the 2018 Christmas ads I’ve shared so far. That’s a good thing from my point of view.

The ad uses a common enough thing, a Christmas show featuring children, to deliver a message about giving. The commercial is delivering on the theme of Christmas rather than the products being sold. As I've said, I prefer that approach for Christmas advertising. By that standard, it’s a good ad.

The company also posted a video about the kids in the ad: