Thursday, November 29, 2018

Heathrow Bears Christmas

This is an unusual ad: It’s for London’s Heathrow Airport. The ad, “Making It Home For Christmas” features mascots the Heathrow Bears travelling back to the United Kingdom for Christmas.

Like other ads I’ve shared this year, this ad sells feelings as much as the company’s services— in this case, international air travel arrivals. It must be a pretty big ask to sell that, but the ad does it well enough.

And I’m pretty sure it’s the first airport ad I’ve ever seen. Airy Christmas?

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