Thursday, December 06, 2018

Target Holiday 2018: ‘Gather Round’

The USA’s Target retail chain has a bunch of short ads under the “Gather Round” theme. All of them are fast-paced and feature people having fun using products or product categories that can be bought at their stores. The latest ad in the series is above, previous ones are below, and in order from second-most recent to the oldest. There are a whole bunch of other videos, including 7-second versions of a couple of the ads, on their YouTube Channel.

When I was last in the USA more than a decade ago I bought several things from a nearby target, including several shirts I still have (they’re long sleeve, so too warm to wear much of the year, plus I bought a lot of them, all of which means that I don’t wear any of them very often). In looking around the store, I saw a lot of stuff I might have bought for our house, had that not involved some sort of international shipping. I have no idea if that’d still be the case.

In any event, I think these ads a fun enough, and even if they’re not not quite Christmasy enough for me, I think they’re fine for what they are.


rogerogreen said...

That song always reminds me of Ballantine beer ads. https://www.youtube.com/watch?v=P8-uGu5CS9c

Arthur Schenck (AmeriNZ) said...

I'm not personally familiar with that, but I do know "Round and Round", perry Como's 1957 hit, his last overall number one: