The shorter version

Last Friday, I posted the video of First Lady Michelle Obama’s speech in Manchester, New Hampshire. It was a remarkable and widely praised speech. The Clinton campaign posted a shorter version, above. In my opinion, it makes Michelle Obama’s remarks even stronger.

It’s not always easy to turn speeches into good political messaging, but this one works well. Of course, Michelle Obama’s speech was a great starting point, but the editing and pacing of the video, combined with relevant extra graphics, and titles designed to drive home the points in the speech, make it a good and effective example of political messaging. It’s very well done.

But do watch the entire speech.