First UK Christmas ads

Advertising can be interesting—the techniques used, the creativity of the ad, and so on. But for Christmas TV ads, the standards may be a bit higher. It’s fun to take a look at such ads, and the first ad I shared this year was a New Zealand ad, followed by another together with its series of ads over the years.

Now, it’s time for more ads, starting with the 2017 versions of ads for two UK retail chains I shared in 2016 (Link has the videos and more about the stores).

The first ad, up top, is called “Moz The Monster”, and it’s for high-end UK retailer John Lewis. According to the BBC, reception to the ad has been mixed. It’s a very well done ad, but it doesn’t seem all the Christmasy to me, but in a way that’s true of their 2016 ad, too. The song in the background is, of course, The Beatles’ “Golden Slumbers”. It is performed by Elbow.

The second ad, below, is "Christmas Together", and is for UK supermarket chain Waitrose, which is owned by John Lewis. It’s kind of cute. Even if the very end is somewhat predictable, it’s appropriate for a Christmas ad.



Previous John Lewis ads I’ve shared:
Buster The Boxer (my post: “Buster the Boxer’s ad") – 2016
Man on the Moon (my post: “Something nice") – 2015
Monty the Penguin (my post: “Another nice ad”) – 2014
The Bear and The Hare (my post: “Because it’s nice”) – 2013