Here’s what was trending in 2022:
Global
Top 5 overall searches in the world: 1 Wordle, 2 India vs England, 3 Ukraine, 4 Queen Elizabeth, 5 Ind vs SA. Top 5 news searches in the world: 1 Ukraine, 2 Queen Elizabeth passing, 3 Election results, 4 Powerball numbers, 5 Monkeypox.New Zealand
Top 5 overall searches in New Zealand: 1 Wordle, 2 Locations of Interest (probably refers to Covid), 3 Australian Open, 4 Covid cases today NZ, 5 All Blacks vs Ireland. Top 5 news searches in New Zealand: 1 Covid cases today, 2 Ukraine, 3 Queen Elizabeth, 4 Costco, 5 Will Smith.United States
Top 5 overall searches in the USA: 1 Wordle, 2 Election results, 3 Betty White, 4 Queen Elizabeth, 5 Bob Saget. Top 5 news searches in the USA: 1 Election results, 2 Queen Elizabeth passing, 3 Ukraine, 4 Powerball numbers, 5 Hurricane Ian.What I find interesting about the searches this year is how common some topics are. The most-searched things within countries are often specific to that country or its region of the world, but somethings transcend borders. I wonder if “Powerball numbers”, the fourth most-searched thing globally, is because of the USA (where it was also fourth in the same category), because not every country has something similar to the USA’s powerball draw. I had lots of similar “I wonder if…” and even just “Huh!” moments when I looked at other search categories (you can get to the three I shared by clicking on any of the three section titles, and once there you can change the country whose search results are displayed).
Funny thing to me, though, is that “Wordle” was the number one general search term globally and in New Zealand and the USA (and for other countries, too). I hadn’t really realised it until I looked at what was trending in search in 2022, but I see now that this year was apparently a lot more boring than recent years preceding it. Here’s hoping the searches in 2023 are equally boring!
2 comments:
Wordle is not boring! It's EXCITING!
I'm sure it must be.
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