Opening doors

Many people on the Left are hailing the ad above as “the best political ad ever”. There’s no disputing that the ad is very, very well made. In that sense, yes, it IS among the best political ads. But is it effective?

This ad, “Doors”. is actually not so much an ad, in the traditional sense, as it is a long-form introduction to MJ Hegar, a Democrat running against an incumbent teabagger Republican Congressman. I have no idea what the politics of MJ (as she always calls herself) are, and the video doesn’t really tell us. But she certainly comes across as tough—“a badass”, as Democrats on social media put it.

It’s probable that later ads will flesh out the issues she’s running on, but these days style often wins out over substance, anyway, so shorter versions of this film as ads that can be shown on television may be enough to win support. I have no idea what that district is like or what would work there, after all. But if the ads are made as well as this long video was, that will be a good start.

There is a temptation to hail ANY Democrat as being better than ANY Republican, though our friends on the Leftward side of Left would never agree with that any more than any Republican would. I suspect, however, that Leftists are less of an issue in that district than in others.

What we need are Democrats who can take the battle directly to Republicans and defeat them on their own issues. A decorated combat veteran sounds like a good idea for a district in Texas, someone who, there, too, can open doors. I guess we’ll know soon enough.

MJ Hegar's YouTube Channel may eventually have more ads posted to it.