Tuesday, May 28, 2013

Things get interesting

Here’s another in my occasional posting of New Zealand TV commercials, this one for the VW 'Amarok', their first ute.

I’m posting it for two reasons: First, I think the presenter is adorable (that never hurts). But the main reason is that it’s such an “out there” commercial: The subject matter isn’t what you’d expect in a commercial for any vehicle, let alone one typically used for work (like farming). But the tagline, “the thinking man’s ute” shows why they took this tack. I think it works quite well. And the presenter is easy on the eyes, which is nice.

The ad is actually from a year ago, but they recently started running it again. It’s from DDB New Zealand and film company Robber’s Dog (do yourself a favour and check out their site).

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