}

Thursday, February 21, 2013

How to sell stuff


THIS is how to generate buzz for your company, probably leading to sales: Create an ad that goes viral, one that people like and won’t mock.

The video above is an ad for Amazon’s Kindle Paperwhite, a new version of their famed e-reader. Like its predecessor, it’s small and lightweight and can be read in strong sunlight. Unlike its predecessor, it has a built-in light that allows reading in the dark—but it does so without shining light into readers’ eyes. It also has a touchscreen.

I really like my Kindle, but if I’m reading in low light or in bed, I use the Kindle software on my iPad. There are cases with lights for the old models like mine, but I think that kind of defeats the purpose of having the small, lightweight Kindle. So, if I were buying a new e-reader, I’d probably buy the Kindle Paperwhite, which makes sense: It’s what I wish the one I have now was.

This is all my opinion, of course, and Amazon hasn’t paid me anything for the endorsement. However, if you click the link above and buy one, I’d get a few cents. Apparently you’re supposed to declare such things nowadays.

Whatever; I just like it—and the ad.

7 comments:

Roger Green said...

video blocked! at least here

Arthur (AmeriNZ) said...

Yeah, I get: "This video has been removed as a violation of YouTube's policy against spam, scams and commercial deceptive content." This is definitely a WTF?!! moment!

Arthur (AmeriNZ) said...

Yeah, I get: "This video has been removed as a violation of YouTube's
policy against spam, scams and commercially deceptive content." This is
definitely a WTF?!! moment!

Arthur (AmeriNZ) said...

Also, I have a copy of the video—I wonder if I should re-post it just to piss-off Google…

Arthur (AmeriNZ) said...

Another update: One of my social media compatriots (a conservative, btw) alleges that this is the result of anti-gay rightwingers flagging the video as "spam", meaning Amazon will have to ask for a manual review.

Roger Green said...

Should you repost? Oh, hell, yeah. BTW, I just saw that ad (last night, because I never watch TV in real time) on Wednesday's episode of Modern Family on ABC-TV (that's US, of course, not Australia).

Arthur (AmeriNZ) said...

Glad you were able to see it on real TV. One "Million" Moms is super upset by the ad because it's been played during American Idol, and, well, you know, there are children who might see it! And they might think to themselves, "Hey! I don't have to hate gay people like Mom and Dad do!" At least, I think that's what One "Million" Moms was afraid of…