How to sell stuff

THIS is how to generate buzz for your company, probably leading to sales: Create an ad that goes viral, one that people like and won’t mock.

The video above is an ad for Amazon’s Kindle Paperwhite, a new version of their famed e-reader. Like its predecessor, it’s small and lightweight and can be read in strong sunlight. Unlike its predecessor, it has a built-in light that allows reading in the dark—but it does so without shining light into readers’ eyes. It also has a touchscreen.

I really like my Kindle, but if I’m reading in low light or in bed, I use the Kindle software on my iPad. There are cases with lights for the old models like mine, but I think that kind of defeats the purpose of having the small, lightweight Kindle. So, if I were buying a new e-reader, I’d probably buy the Kindle Paperwhite, which makes sense: It’s what I wish the one I have now was.

This is all my opinion, of course, and Amazon hasn’t paid me anything for the endorsement. However, if you click the link above and buy one, I’d get a few cents. Apparently you’re supposed to declare such things nowadays.

Whatever; I just like it—and the ad.