And now, an effective PSA

Here’s another of this year’s effective political ads, though this one is a non-partisan public service announcement. The PSA was created for I VOTE, which describes itself as “a new non-profit that produces, acquires, and disseminates issue-based viral campaigns to motivate the youth to vote.”

The PSA stars Tonatiuh Elizarraraz, an actor currently studying at the University of Southern California. The director of the video, Dave Crabtree, said:

“This spot was shot guerrilla style, just a skeleton crew, our actors and the tried-and-true lighting rig of the California sun. Luckily everybody was down for all the driving, lack of parking, and general running around. I loved every minute of it.”

I think the PSA works because it’s pretty matter-of-fact in describing one person’s life dreams, and they’re ones that many people can relate to. It also shows the attitude of young people these days, that of course they should be able to live their lives and achieve their dreams. Anything that helps motivate young people to vote is a good thing, I think.