Back in June of last year, I wrote about bran cereal, because I tried a new (to me) one, but decided not to switch brands. However, I later decided that I would switch to the brand, and I talked about that in a follow-up post last November. I’ve now switched back to my original bran.
The fundamental reason for my switch back was the taste: I never actually liked it—it’s more more accurate to say that I tolerated the taste because of the cereal’s somewhat better nutritional profile. As I said last June:
There’s an irony here: Many people I know personally have screwed up their faces at the mere mention of All-Bran, declaring, "it tastes like cardboard", which made me wonder how they knew that. As it turned out, once I tried the Woolworth’s cereal, I understood: It’s not necessary to actually taste cardboard to get the sense that something must taste like cardboard would. To me, the High Fibre Bran was exactly like thatIrony maybe, but the taste never grew on me—in fact, the only actual flavour was the lemon yoghurt (maybe I should say the only pleasant flavour?). I recognised from the very beginning that “Just as I like All-Bran, which many people I know don’t like, it’s logical that other folks may love the High Fibre Bran cereal. To each their own.” Exactly.
In the November 2025 update post, I said:
I decided to continue to buy it—for now: If history is any indicator, it probably isn’t forever, because Woolworths has a habit of dropping it’s own home-brand products, though for all I know, they may just stop exporting them from Australia to New Zealand. In any event, it may not be around forever, but, for now, it’s my choice.Woolworths has not (yet?) dropped the cereal, but I was nevertheless correct in guessing that “it probably isn’t forever”. I could get all philosophical and say “nothing is forever”, or wharever, but this is actually just about me changing my mind, then changing it again. Like I said: I'm a cereal—sorry, serial—mind-changer.
Important Note: The names of brands/products/companies listed in this post are all registered trademarks, and are used here for purposes of description and clarity. No company or entity provided any support or payment for this blog post, and all products were purchased by me at normal consumer prices. So, the opinions I expressed are my own genuinely held opinions, and do not necessarily reflect the opinions of the manufacturers, any retailer, or any known human being, alive or dead, real or corporate. Just so we’re clear.
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