}

Thursday, September 22, 2016

Save The Day


The video above is from Joss Wheldon and Save The Day PAC and, like all PACs, is “not authorized by any candidate or candidate’s committee”. But it makes one message clearly: Stop Trump. In doing so, voters can literally save the day.

On the site the video promotes, savetheday.vote, people can get more information about their state’s registration and voting deadlines, as well as begin the registration process. They also say why they’re doing this:
We are a short-form digital production company dedicated to the idea that voting is a necessary and heroic act. That every voice in this wonderfully diverse nation should, and must, be heard. That the only thing that can save democracy is the act that defines it. We are committed to fighting the apathy, cynicism, and honest confusion that keeps citizens from using their vote. And to reminding an increasingly out-of-touch and compromised set of representatives that they are answerable to the people they were hired to serve.
That message should appeal to everyone, regardless of where they are on the political or ideological spectrum. The ad also doesn’t tell viewers who to vote FOR, and most PAC ads don’t promote a particular candidate, but they clearly urge voting against a Donald. The video isn’t really about persuasion: It’s about motivation.

I like this video, which is clearly intended for sharing rather than broadcast, not just because of the important message, but also because it uses famous people to make fun of the idea of using famous people in political ads. The reason it works so well is the humour that runs through the ad, but especially because it drives home a point that comes at the very end: An ordinary person holds the sign with the web address. That’s because ordinary voters have the power to change everything, to, in this case, save the day.

To me, anything that helps promote voting—especially voting against Donald—is a great thing. This video definitely helps with that goal.

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