The best yet

This has got to be the best cat video, ever. Okay, so it’s a commercial and it shows special effects (I hope…), but I think it’s hilarious. It’s also a case study in how to make a viral video: Make something clever, funny, catchy, cute, entertaining, emotive, cool or some combination of these. Well done! And no, our cat Bella didn’t make me say that, though she can be quite persuasive, even without opposable thumbs.