Visiting New Zealand for that rugby thing

The video above is from Rugby World Cup 2011, and is intended to tell people coming to New Zealand for the Cup what they have to know before heading here. It features former All Blacks Josh Kronfeld and Frank Bunce (complete information for visitors is available at www.immigration.govt.nz).

I like the concept of the video—one person does everything right, the other doesn’t—but, to be honest, I think it could have been a bit sharper, and it should have made it abundantly clear that there are real consequences to getting it wrong, including fines and refusal of entry to New Zealand. The whole point, after all, is to help visitors avoid problems.

This particular video will have a short “shelf life”, but it’s a concept Immigration should revisit after the Cup.

As an aside, I couldn’t help noticing that the backing music is Apple Loops: Royalty free music distributed with Apple’s audio and video editing software. Even after hearing them used in many TV commercials and even Indie films, it nevertheless surprises me when I do because I always think of them as used by amateurs like me. Clearly I’m wrong.

All that aside, I think this video is a really good idea.