Monday, June 07, 2010
A question of honesty
This video from the New Zealand Labour Party is part of continuing a series attacking the current National Party-led government. In this video, the honesty of Prime Minister John Key is called into question. Actually, it just points out the conflicting statements Key has made, leaving us to wonder whether Key can be trusted or believed.
I like these videos, however, I wish they’d also produce some equally well-done positive videos, talking about issues from Labour’s perspective. It’s one thing, to attack, it’s quite another to offer an alternative. The reason that negative campaigning is done is simple: It works. But voters need more than reasons to vote against National: They need reasons to vote for Labour. Put another way, we all know what’s wrong with National; we need to know what’s right about Labour.
Still, the next election is the better part of a year and a half away, if the Government can last the distance, so Labour has plenty of time to refine its message. I hope they do.
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