Saturday, September 14, 2013
This video is an ad, but it’s visually stunning. It promotes US Mexican restaurant chain Chipotle's new app-based game, "The Scarecrow," which the company invites people to use to “join the quest for wholesome, sustainable food.”
I’ve never been to a Chipotle, so I can’t comment on them, their food offerings or whether either are wholesome or sustainable. However, we’d all be much better off—healthier and less fat, for starters—if we ate food that was real food, not the over-processed crap we find in supermarkets and most restaurants. So, if this helps people at least think about what they eat, that’s not a bad thing at all.
And, in any case, the ad/film is done really well, and I wish more ads were as visually interesting.
The song used in the background is "Pure Imagination" performed by Fiona Apple.
Tip o’ the Hat to Joe.My.God.