Thursday, February 21, 2013

It’s time for marriage

Above is a marriage equality ad that began airing today. Titled “Leadership”, the ad features President Obama, Former Vice President Dick Cheney, Former First Lady Laura Bush and Former Secretary of State Colin Powell, all supporting marriage equality.

The ad reflects the growing bipartisan nature of the support for marriage equality. Polls show that this is no longer just a Democratic or liberal position, because conservatives and Republicans are also increasingly supporting the right of LGBT couples to marry.

The ad is from Respect for Marriage Coalition, which includes more than 80 organisations that support the freedom to marry. The group is also running full page ads in papers like The New York Times, The Wall Street Journal and The Washington Post (details of the campaign are in their media release).

I really like this ad because it doesn’t shy away from saying that this issue is about gay and lesbian couples being able to legally marry, and does so in a bipartisan manner. Both are important in the political fight.

I also like that they’re running this under a simple, social media friendly slogan: It’s #Time4Marriage – because, really, that’s what this is all about.

Update: Laura Bush has demanded that she be removed from the ad campaign. What a courageous gal, eh? Naturally, I wrote a full-length rant about this.

1 comment:

Arthur (AmeriNZ) said...

Yes, that was in my news feed this morning when I got up. I've now posted a rant about it, and referred to that Salon piece—thanks!