How news coverage evolves

This video is an ad for the UK’s The Guardian newspaper. As they put it in their YouTube description:

“This advert for the Guardian's open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper's front page headline, through a social media discussion and finally to an unexpected conclusion.”

I thought it was interesting just taking it as an ad for The Guardian, but it’s also a window into how news evolves more generally now, including print, TV and also the web, including social media. Whether this is a good thing or not is another question entirely, the answer, in my opinion, being based on whether the news organisation is credible and balanced or not.

Whatever, it’s an interesting ad.

Tip o’ the Hat to my fellow American expat in NZ, Dawn, who shared the video on Facebook