Time for a little break from more serious subjects…
Yesterday I received an email from OMD announcing the release of the official video for The History of Modern (Part 1). I joined their email list last August when the video for “If You Want It” was released. I posted that video and mentioned the email list back then.
It turns out, this video was the winner of a competition on genero.tv. It was directed and produced by Lapantafilm from Sweden. You can view the other entrants and finalists here.
OMD said in their email:
"The sheer volume of work that has gone into this is incredible. So many different film animation styles. A very creative mixture of stop frame animation, modelling, drawing, film capture. A serious collection of OMD references… some of which are incredibly subtle, some not. The ideas are a varied and effective as the many different techniques. There were several really strong entries but this is the clear winner."I think it also illustrates the extensive and targeted Internet marketing being used for products associated with this album. I don’t think I’ve ever seen anything quite like it. I hope it works well for them so there are more songs to come.