TVNZ apparently needed to.
TVNZ (Television New Zealand) recently ran an ad campaign on TV2 for their programmes on the channel using the abbreviated language of “txt” messages, like “TON” for 'tonight' and “TMW” for tomorrow. People were not amused.
According to Stuff, the broadcaster was forced to change course after a groundswell of opposition: Some 6,000 people joined Facebook group “I hate TV2's new abbreviations”, and online articles or blog posts on the subject have attracted hundreds of negative comments (including the story linked to above).
In perhaps the funniest thing I’ve heard a corporate spokesperson say, TVNZ’s Megan Richards said: "We have learned… that vowels are extremely important to New Zealanders."
Even after all these years, I still learn something new about my adopted country.
A Tip o’ the Hat to fellow American-expat-in-Auckland, Nik, who provided a link to this story on his blog.