Coles Christmas 2018

The ad above is for Australian supermarket chain Coles Supermarkets, Australia’s second-largest supermarket chain by locations. Together with Woolworths, whose ad I shared yesterday, Coles is part of a grocery duopoly in Australia.

This ad is simple and fun enough, marketing the supermarket as the go-to place for people’s Christmas feast needs. There aren’t many other ways to promote a grocery store other than that, I don’t think, though some have promoted their store brands generally. For most grocery retailers, most of the time, this is a time-honoured approach.

This ad is also notable for its use of Australian slang and ordinary accents, rather than more polished forms of speech. Maybe that makes it feel a bit more authentic? In any case, for what it is, I think it’s good.

Apparently, though, Australians need Santa to bring them some apostrophes for Christmas…