The video above is Sainsbury’s 2018 Christmas ad, “The Big Night”. Sainsbury’s is the UK’s second-largest supermarket chain, behind Tesco. It’s a cute ad, and more traditionally “Christmasy” than most of the 2018 Christmas ads I’ve shared so far. That’s a good thing from my point of view.
The ad uses a common enough thing, a Christmas show featuring children, to deliver a message about giving. The commercial is delivering on the theme of Christmas rather than the products being sold. As I've said, I prefer that approach for Christmas advertising. By that standard, it’s a good ad.
The company also posted a video about the kids in the ad:
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Comments on some posts are moderated. Due to time differences, it may take awhile before comments on such posts will be approved and displayed. Thank you for your patience—and thanks for commenting!