}

Friday, November 08, 2019

More NZ Christmas ads


On Monday, I shared the first NZ Christmas TV ads that I’d seen—and that had been posted on YouTube. One of the ones I saw around the same time is the video above. It’s for electronics retailer, Noel Leeming, part of the same company that owns discount retailer, The Warehouse.

The ad above is the long (30 second) version of the ad, which tells the entire story. The video below is the short (15 second) version, and I don’t think it works: The joke, such as it is, is missing from the shorter version, and the woman comes across as a smartarse. The long version provides the full context. However, I can’t recall having seen the short version broadcast on TV, though it’s entirely possible I wasn’t paying attention when it came on.

This is not one of my favourite ads. It’s okay, I suppose, and it’s certainly relevant to what it’s about (retailing), which is really all that can be expected of an ad like this. So, while this may not be an awesome ad, it's good enough, and that’s what matters.

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