Monday, November 04, 2019

First 2019 Christmas ads

If I’m going to start adding blog posts like I used to do, what better one to begin with than videos of Christmas ads? I don’t know that my Christmas ad series will be as extensive this year as previously, but this post has two, so that’s a good start.

The ad up top is for Farmers, a NZ department store, and I first saw it this week. It’s appropriate that the first words spoken in the ad are, “this is tradition”, because it’s a pretty standard Christmas ad for a retail store. That’s not a bad thing, it’s just that the ad isn’t innovative, but, then, they probably know better than me how to do their ads.

A completely different sort of ad is for New Zealand Post, which I saw for the first time tonight:

I like this ad. It plays on what’s kind of a trope—secrecy and little lies as people try to hide what they’re getting people for Christmas. However, the Pinocchio imagery lightens that, and the The Fleetwood Mac song “Little Lies” in the background helps both reinforce the message and lighten it. The final scene plays off all of that to established what is said is true. This ad is particularly good because of that scene which wraps up the entire ad while remaining within the world it’s created.

Today I also saw an ad for another company, but it that hasn’t shared the ad online yet. So, that’s three NZ Christmas ads on TV, and it’s only November 4, hard on the heals of attempts to promote Halloween. As I’ve said before, NZ retailers don’t have anything to mark the start of the Christmas shopping season like the USA does, and by starting so early, retailers have a chance to maximise sales. Or, repeat sales, as the case may be.

In any case, those are two of the NZ Christmas ads in TV right now. Sharing them is my gift to you, and that’s only a little lie.


rogerogreen said...

I REALLY like the Pinocchio motif of the 2nd ad

Arthur Schenck said...

Me, too.