Tuesday, May 28, 2013
Here’s another in my occasional posting of New Zealand TV commercials, this one for the VW 'Amarok', their first ute.
I’m posting it for two reasons: First, I think the presenter is adorable (that never hurts). But the main reason is that it’s such an “out there” commercial: The subject matter isn’t what you’d expect in a commercial for any vehicle, let alone one typically used for work (like farming). But the tagline, “the thinking man’s ute” shows why they took this tack. I think it works quite well. And the presenter is easy on the eyes, which is nice.
The ad is actually from a year ago, but they recently started running it again. It’s from DDB New Zealand and film company Robber’s Dog (do yourself a favour and check out their site).