New Zealand’s TV3 has been mocked in the gaming world for plagiarising a US-only ad for Sony’s PlayStation 3 (an ad that never played in New Zealand). Even if the ad had been parody—which it clearly is not—it wouldn’t necessarily be a defence against a charge of plagiarism or copyright infringement under New Zealand law (which has no “fair use” provision, among other differences with US law).
So, it seems to me, why should the gamers, who first revealed this, get all the fun embarrassing TV3? Here are the two ads:
Sony PlayStation 3 US Ad:
TV3 (New Zealand) promo Ad: